In the world of business, companies go through a series of cycles that include inception, growth and eventually decline. In order to survive, most  small enterprises need to infuse new ideas to reignite market interest in their products. This often implies an expensive R&D Process of trial and error, where companies conduct try to develop new product and services that will hopefully yield a return on their investments.   

This approach works well for large enterprises with ample budgets and resources; however, in the case of small business, where money is tight and added expenditure can be risky, R&D projects can put their businesses in a jeopardy. This is why the best chance for small companies have to succeed at innovation is to develop flexible strategies that limit their commitments and allow them to adjust their objectives.

Having a good understanding of product design, market research and business models, I can help small businesses and start-ups achieve success in innovation by developing strategies that transform their initial ideas into tangible products and services.